Our team was tasked with a clear objective: grow an engaged community of brand advocates through relevant, personalized communications that delivered real consumer value.

To support this, we established a connected data strategy — enabling consistent capture across touchpoints and creating the foundation for a more intelligent, responsive customer journey.

Inspired by the annual Veuve Clicquot Polo Classic, we designed a sophisticated omnichannel campaign that translated the brand’s iconic elegance into a seamless digital experience. From CRM emails and landing environments to paid social and an integrated in-app presence, each interaction was intentionally orchestrated to feel sleek, celebratory, and unmistakably Veuve Clicquot.