Captain Morgan at Gasparilla

Background: Gasparilla is an iconic annual event that takes over the vibrant city of Tampa, FL every January. The festivities and parade pay homage to the legendary pirate Jose Gaspar, infusing the streets with a lively atmosphere and bringing the community together in a spirited extravaganza.

At the helm of this maritime revelry is our client, Captain Morgan, a brand synonymous with adventure and the high seas. Captain Morgan's legacy intertwines with the valiant spirit of Gasparilla, making it the perfect partnership for an unforgettable campaign.

The Ask: Create a launchpad to funnel attendees to in-person events. Gasparilla isn't just an event; it's a cultural phenomenon, and our landing page is designed to be the digital gateway to this extraordinary celebration.

Through captivating visuals, seamless navigation, and innovative gamification elements, we've created a virtual space that mirrors the thrill and energy of Gasparilla itself.

Client: Diageo, Captain Morgan