Back To School

Sony Rewards deploys monthly redemption campaigns to drive transactions within the Rewards catalog.

For Back To School, we evolved the standard monthly model into a more engagement-driven approach, launching a net-new, thematic four-page e-commerce microsite supported by three coordinated email waves and organic social. Designed from the ground up and brought to life through close collaboration with cross-functional teams across engineering, product, and strategy, the experience prioritized cohesion, scalability, and performance.

The shift allowed Sony Rewards to test a more immersive, content-led commerce experience while maintaining performance and scalability across channels.