Louis Vuitton Moët Hennessy
So Very Chic. So Very Classic.
So Veuve Clicquot
The challenge
To grow and build engaged communities of advocates through relevant, tailored communications, and experiences that drive consumer value.
This includes complete and consistent data capture across all channels.
The campaign
So Very Chic. So Very Classic. So Veuve Clicquot. By leveraging the Veuve Clicquot Polo Classic, we designed a highly personalized campaign to engage consumers in a sleek, chic, luxurious experience. This came to life through emails, landing pages, social and an in-app experience.
The team
Client: LVMH | Moët Hennessy USA
Role: Art Supervisor
Agency: Dentsu Creative
Senior Creative Director: Dustin Klare
Associate Creative Director: Michael Shaffer
Art Director: Elson Lee
The Emails
The Landing Page
The Social Experience
The App