Louis Vuitton Moët Hennessy
So Very Chic. So Very Classic.
So Veuve Clicquot
The Challenge
Translate the prestige and cultural relevance of the Veuve Clicquot Polo Classic into a proposed connected consumer experience that would extend engagement beyond the event itself.
Our team developed an omnichannel campaign concept that brought Veuve Clicquot's distinctive visual identity into a series of coordinated digital touchpoints. Drawing on the brand's heritage, premium positioning, and celebratory spirit, the creative approach balanced sophistication with contemporary digital storytelling.
The proposed experience connected pre-event communications, social engagement, landing pages, and in-app interactions into a cohesive brand journey.
The Creative Approach
My Role
Collaborated closely with the Creative Director and broader creative team on campaign concept development, consumer journey planning, and visual direction. Contributed creative ideas and presented proposed design directions throughout the pitch process.
Led hands-on design execution for two email waves, the campaign landing page, a Facebook ad, and a proposed Instagram takeover. Also contributed to the iteration and refinement of the event app design, helping maintain a cohesive visual experience across touchpoints.
The team
Client: Veuve Clicquot | Project: New Business Pitch (RFP)
Role: Art Supervisor
Agency: Merkle / Dentsu Creative
Creative Director: Dustin Klare
Associate Creative Director: Michael Shaffer
Art Director: Elson Lee
Tools: Photoshop, Illustrator, Premiere, After Effects
The Creative Deliverables
Email Waves
Desktop Versions
Landing Page
Desktop Version
Social Touchpoints
Pre-Event Facebook Ad
Social Touchpoints
Instagram Takeover
App Design
