The opportunity

Sony Rewards needed a digital overhaul—something modern, intuitive, and built for ongoing engagement. Following the RFP win, I led visual direction on the native app and web platform redesign, collaborating closely with Creative Director Dustin Klare.

We reimagined the experience around gamification: goals, levels, personalized content, and weekly features that bring members back again and again. The result is a more dynamic, repeatable engagement cycle that fuels program growth and increases reward redemption.

This redesign reinvigorated the Sony Rewards ecosystem by increasing repeat engagement and driving deeper member interaction with the brand.

The team

Client: Sony, Sony Rewards

Role: Senior Art Director

Team: Merkle Inc.,
Creative Director: Dustin Klare
Associate Creative Director: Michael Shaffer

Deliverables: Native app screens for onboarding, dashboard, explore, redeem, and earn flows