Sony App Redesign

After winning the Sony Rewards Digital Experience RFP, I served as Senior Art Director on the redesign of the program’s app and website, under the creative direction of Dustin Klare.

The new native app delivers a sleek, robust, and gamified experience—featuring goals, challenges, progress levels, and more. Weekly content updates and personalized recommendations based on member data and behavior foster repeat engagement, while the redesigned platform is poised to drive significant growth in enrollment, participation, and redemption activity.

Client: Sony, Sony Rewards

Role: Senior Art Director

Team: Merkle Inc., Creative Director: Dustin Klare, Associate Creative Director: Michael Shaffer