Sony Rewards | Sony Pictures

Spider-Man: Across the Spider-Verse

Integrated Promotional Campaign

The Challenge

Leverage the theatrical release of Spider-Man: Across the Spider-Verse to drive Sony Rewards membership, engagement, and participation through an integrated promotional campaign.

The
Creative Approach

Meet Your Match in the Spider-Verse

Building on the success of the first Spider-Verse promotion, we developed an interactive sweepstakes experience that invited fans into the film's multidimensional world.

Inspired by the film's distinctive visual language, the creative incorporated bold color, glitch effects, dynamic compositions, and motion to establish a cohesive campaign identity across touchpoints.

The campaign included:

A custom sweepstakes microsite and instant-win game
A targeted email series driving entry and daily engagement
Social content across Facebook, Instagram, and X
On-site and in-app promotional placements across Sony Rewards
Paid and organic social video creative to amplify reach

Together, these touchpoints connected fan excitement with opportunities for participation, driving membership acquisition and engagement across the Sony Rewards ecosystem.

My Role

As Art Supervisor, I contributed to campaign concept development, creative direction, and planning the overall campaign workflow. I guided junior designers on the email campaign, personally designed the landing page, and created motion elements for the microsite and paid and organic social creative. I also helped maintain visual consistency across deliverables, refining the work for Creative Director review.

  
    THE RESULTS
171K+
new member registrants
68%
lift in total engagement
32M+
total campaign impressions
538K

sweepstakes entries, exceeding forecast by +30%