The ask

Redesign the Sony Rewards digital ecosystem across both app and web. I partnered closely with UX, strategy, loyalty, tech, and development teams to create a modern, cohesive platform with elevated visual design and consistently engaging content.

The final deliverable included a fully reimagined website and native app experience, supported by a refreshed visual identity, imagery, and accompanying video assets.

The team

Client: Sony, Sony Rewards

Role: Senior Art Director

Agency: Merkle Inc.,
Creative Director: Dustin Klare
Associate Creative Director: Michael Shaffer

Tools: Photoshop, Illustrator, After Effects, Premiere

Homepage Hero Video

From concepting, to storyboarding and animating, we created an informative and engaging video that highlights the program’s features.
When not logged in, this video auto plays in the hero to target new and prospective members.

About Page Hero Video

From concepting, to storyboarding and animating, we created an informative video that dives into the program’s robust features.