Spider-Man: Into the Spider Verse is a 2108 animated film produced by Columbia Pictures and Sony Pictures Animation in association with Marvel. This campaign coincided with the theatrical release of the movie.

We created a highly successful acquisition giveaway/sweepstakes campaign which included emails, paid and organic social posts, site and app modules, and the entry experience. Below are just a few of those creative deliverables.

Client: Sony Pictures, Sony Pictures Animation, Sony Rewards

Role: Senior Art Director

Team: Merkle Inc., Creative Director: Dustin Klare, Associate Creative Director: Michael Shaffer, Art Director: Elson Lee


Facebook Instant Experience

We utilized Facebook Instant Experience (or canvas) as a paid ad to drive discovery, awareness, and general engagement.

Facebook Instant Experiences offer an effective way of capturing an audiences’ attention with striking imagery and multimedia assets.

Social Video Ad

This video was created for Sony Pictures’ Facebook and Instagram pages. Through paid promotion, we targeted Spider-Man fans to create hype around the theatrical release and the giveaway/sweepstakes promotion.


Sony Rewards website hero


Email targeting Sony Pictures subscribers