Sony Rewards
Monthly Email Campaigns
Promotional & Commerce Marketing
The Challenge
Drive ongoing engagement and catalog redemptions through monthly promotional campaigns, keeping the Sony Rewards shopping experience fresh and relevant for different member audiences.
The Creative Approach
Each campaign introduced a distinct seasonal or thematic concept while maintaining consistency with the Sony Rewards brand. Through tailored messaging, dynamic content, and audience segmentation, the creative highlighted relevant products and offers, encouraging members to explore the catalog and redeem their points.
My Role
As Senior Art Director, I collaborated closely with the Creative Director to develop a modular email design system that could scale across recurring campaigns. I contributed hands-on design and art direction, creating flexible, reusable templates that streamlined production and supported quick turnarounds while maintaining a cohesive, low-friction experience across desktop and mobile.
The team
Client: Sony Rewards
Role: Senior Art Director
Agency: Merkle / Dentsu
Creative Director: Dustin Klare
Tools: Photoshop
