Evil Comes Home
2018 International Echo Award Finalist: Publishing, Entertainment & Media
The film/video game Resident Evil franchise released several new titles concurrently. This integrated campaign was tasked with raising awareness and engagement through multichannel efforts including banner ads, page and app takeovers, social posts, emails and a micro site experience.
The micro site experience boasted a robust and dedicated page to the franchise, a trivia quiz, purchasing opportunities and more.
Client: Sony, Sony Pictures, Playstation, Sony Rewards
Role: Art Director
Team: Merkle Inc., Creative Director: Dustin Klare, Senior Art Director: Ozge Oz-Timofeev