Cetaphil: We do skin. You do you.

Email Marketing & Landing Page Campaigns

Through a series of omnichannel email and landing page executions that blended clean, high-performing design with emotionally resonant storytelling, we create a long lasting campaign for Cetaphil “We do skin. You do you.”

Working within an established system while evolving the look and feel, I developed emails and campaign visuals that showcased Cetaphil’s product range in relatable, lifestyle-driven contexts—from seasonal skincare routines to audience-specific regimens and personalized product finders. The tone was inclusive, energetic, and human—always anchored in the idea that healthy skin should empower individuality.

Client: galderma, Cetaphil
Years: 2022