DIAGEO

Raising the Stakes on the High Seas:
Unleash Your Inner Captain at Gasparilla

 
 
 

The project

Gasparilla is an iconic annual event that takes over the vibrant city of Tampa, FL every January. The festivities and parade pay homage to the legendary pirate Jose Gaspar, infusing the streets with a lively atmosphere and bringing the community together in a spirited extravaganza.

At the helm of this maritime revelry is our client, Captain Morgan, a brand synonymous with adventure and the high seas. Captain Morgan's legacy intertwines with the valiant spirit of Gasparilla, making it the perfect partnership for an unforgettable campaign.

The Ask

Create a launchpad to funnel attendees to in-person events.

Gasparilla isn't just an event; it's a cultural phenomenon, and our landing page is designed to be the digital gateway to this extraordinary celebration.

Through captivating visuals, seamless navigation, and innovative gamification elements, we've created a virtual space that mirrors the thrill and energy of Gasparilla itself.

The Client

Diageo, Captain Morgan