The team

Client: Sony Pictures, Sony Rewards

Role: Art Supervisor

Tools: Photoshop, Premiere, After Effects

Agency: Dentsu Creative
Creative Director: Dustin Klare

Campaign Stats

New Program Members: ~75,000

Email Opt-ins: ~70,500

Instant Win Plays: ~250,000

Instant Win game campaign crafted to promote the release of the blockbuster hit Bullet Train starring Brad Pitt.

Sony Picture’s launched a sweepstakes and instant win game mechanic to promote the release of the blockbuster hit Bullet Train starring Brad Pitt. The instant win game allowed participants to return to play daily thus encouraging repeat engagement.
Further engagement was encouraged through bonus actions that allowed users to earn additional sweepstakes entries for: ​

• Pre-ordering and uploading tickets​

• Engaging with Movies Anywhere and Cinemark content​

• Watching the Bullet Train movie trailer​

• Referring friends via Facebook and Twitter ​

Sony’s focus for this campaign was to market the new Bullet Train movie, released in theaters on 8/5/22, as well as acquire new loyalty rewards members (Sony Rewards) and drive repeat engagement with existing members.

We designed and built the game mechanics, landing pages, promotional emails, social media videos and static assets, and app integration content.