Back To School

Sony Rewards deploys monthly redemption campaigns meant to drive transactions in the Sony Rewards catalog.

This Back To School campaign included three email waves and organic social pushes, all driving to a thematic landing page. The campaign pivoted slightly from the typical monthly redemption campaigns to prioritize engagement in addition to transactions.

Client: Sony Rewards

Role: Art Director

Team: Merkle Inc., Creative Director: Dustin Klare

 
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